Classic Neu by James Lacroix

The Classic Neu range by photographer and long time collaborator James Lacroix.

Some insight into his inspiration and process below:

"I was inspired by the clean lines and simplicity of the Classic Neu and wanted to honour the design with photography that highlighted those features. I paired the minimal timepieces with neutral colour palettes and simplified compositions. For some of the photographs, I tried to emphasise the boldness of the watches by mixing playful and organic lifework into the frame which produces an almost surrealist quality to the final results."