The Classic Neu range by photographer and long time collaborator James Lacroix.
Some insight into his inspiration and process below:
"I was inspired by the clean lines and simplicity of the Classic Neu and wanted to honour the design with photography that highlighted those features. I paired the minimal timepieces with neutral colour palettes and simplified compositions. For some of the photographs, I tried to emphasise the boldness of the watches by mixing playful and organic lifework into the frame which produces an almost surrealist quality to the final results."
We had the opportunity to meet up with our long time collaborators NXJ Collective who spent a week down in the AÃRK Collective studio cooking up a new takeover project.
The fragile paradox between minimalism and chaos were explored during our time together; and some insight into the creative process was documented and shared over the course of a one week takeover via Instagram.
Here at AÃRK, we are very much into connecting with creative people we admire and respect.
We asked Midwest photographer James Lacroix to be a guest editor on our Instagram account for a week by sharing one picture per day. True to form, James delivered a great set of images which highlight his crisp aesthetic and strength in portrait photography. With an innate ability to capture varying subjects in a powerful way, James' work really speaks for itself.
To see more from James, check out his website here.
New branding collateral; postcards, stickers and packaging for our 002 Collection launch.
Romeo Pokomasse is an all-round creative whose folio of work spans branding strategy, design, art direction and surprisingly, tattooing. His strength, however, lies in photography; behind the lens he has an exceptional eye for beauty, and a signature aesthetic marked by minimal and graphic compositions. Working alongside his girlfriend Ivania Carpio, of the Netherlands blog Love Aesthetics, Romeo produces quality content both brilliant in concept and execution.
As fans of his work, we asked Romeo to be our very first guest editor on our Instagram account. Here's what he shared with us over the course of one week.
Creative concepts starring our Tide Gold watch by Zipeng Zhu; art director, designer, illustrator and animator in New York City who wants to make everyday a razzle-dazzle musical. Featuring 3D assistance from Saad Moosajee.
Chloe Alyshea is a woman who wears many hats. Or perhaps, a better analogy would be: a woman who walks in many pairs of shoes. She's a sneaker enthusiast (sneakers play an ever-present role in her personal style), a writer, a photographer and a stylist. Her main gig, however, is Editor-in-Chief of THRLD, an online platform which she founded with partner Jordi Bombeeck (aka Bien Philty) covering fashion, art and music inspired by the urban youth and street culture.
As admirers of her work and ongoing search for emerging talent and creative concepts through her publication, we asked Chloe to guest edit our Instagram account for one week. Here's what she shared with us.
In a consumerist society supercharged by seasonal fashion trends, it's refreshing to see a stylist who values timeless fashion. So much so that their own wardrobe is free of trend driven items and instead, carefully edited to a small collection of great basics and classic garments.
Meet Ilanka Verhoeven; a young creative with strong values, insightful perspectives and a definitive style that gravitates towards minimalism. We asked her to guest edit our Instagram account for one week – here's what she shared with us.